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汽车租赁去哪儿? - 站长搜索
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汽车租赁去哪儿?

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2014-07-07 13:21:49 转载来源: 网络整理/侵权必删

21世纪经济报道 毋庸置疑,租车行业对交通、环境等带来了利好,对人们生活方式带来了改变。然而,一旦踏入商业社会,需要考量的不只是市场空间,包括政策法规、商业模式、资金实力、技术水平、经营理念等诸多不确定性,而这又使行业企业的命运沉浮带来了诸多变数

21世纪经济报道 毋庸置疑,租车行业对交通、环境等带来了利好,对人们生活方式带来了改变。然而,一旦踏入商业社会,需要考量的不只是市场空间,包括政策法规、商业模式、资金实力、技术水平、经营理念等诸多不确定性,而这又使行业企业的命运沉浮带来了诸多变数。

人无完人,企业亦然。国内租车行业的不同模式代表:不论是重资产运营的B2C的神州租车,还是号称介于轻重模式之间的M2O的易到用车,抑或是以C2C模式的宝驾租车、PP租车等为代表的轻资产模式,都带着模仿国外同行的鲜明印记,也各有各的长处和短板。

神州租车身上流淌着赫兹的血液(不只模式,还有资金),以自拥庞大车队、庞大的租车网点著称,场地租金、人员成本、广告投放等也是大手笔。两年前,面对投资人对商业模式的质疑,神州租车撤回了IPO申请;两年后,其寄望用加盟模式减少重资产运营色彩,也希望以此再打通二手车交易的闭环,但在内忧外患面前,刚提交完IPO申请的它,能否经受住时间的考验?

易到的模仿对象则是刚刚获得新一轮12亿美元融资、公司估值高达182亿美元的Uber,其运用互联网思维,整合租车公司资源,为用户提供带驾的租车服务,因价格高于出租车和自驾租车,市场更窄众,使用场景有限。此外,在滴滴和快的的夹缝中,公司寄以厚望的打车产品,生存状况必然艰难。

不知道神州当初放弃这一模式是基于何种考虑,但可以肯定的是,因利益分配和规模瓶颈,租车公司不能支持易到用车的规模扩张,而通过一些对策(让私家车挂靠租赁公司)有效规避“黑车”的政策风险,但毕竟不是长久之计,而副作用也已然显现。同时,公司的海外扩张,是否又会遭遇Uber当初在欧洲面临的尴尬?

宝驾租车是C2C的汽车分享方式。在此模式下,用户需要直接到租车公司门店办理租车业务的传统租车流程彻底被打破,只要通过手机APP就直接完成整个租车流程,在附近以低于传统市价30%~50%的价格租到满意的车型,并通过事先安装在汽车里的智能盒子实现自助取车、换车,这比传统租车节省80%以上的时间,让整个租车流程更加方便、便捷。

尽管这种模式通过各种技术手段和规则保护车主利益,例如购买保险、安装监视器帮助车主查看汽车位置等,但相关人士认为,这是否有助于让更多车主建立真正意义上的“分享意识”还有待观察。

未来,哪种模式能够成为市场主流,你我说了都不算。

标签: 汽车租赁 哪儿


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